This award recognises organisations that are delivering outstanding search and product discovery experiences in B2B Digital Commerce.
It celebrates manufacturers and distributors who make it easy for customers to find the right products quickly, whether through search, navigation, filtering, or personalised recommendations. This category highlights teams that understand how buyers actually look for products and have built experiences that reduce friction, improve relevance, and drive conversion.
Strong entries will demonstrate how search and discovery are treated as a core part of the digital experience, not just a feature. This includes the use of data, AI, merchandising strategies, and continuous optimisation to improve how customers interact with the product catalogue.
Entries should show how improvements in search and discovery have led to better business outcomes, such as increased conversion, higher average order value, faster time to purchase, or improved customer satisfaction. Including case studies, customer examples, and references will strengthen submissions and provide greater context for the results achieved.